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V&A Vintage Exhibition Poster
V&A Vintage Exhibition Poster
Regular price
£125.00 GBP
Regular price
Sale price
£125.00 GBP
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The most memorable, if notorious, publicity campaign named ‘Vicious & Aggressive’ by the V&A was devised by Saatchi & Saatchi in 1988. It featured the slogan 'An ace caff with quite a nice museum attached'.
The campaign’s objective was to appeal to a younger audience in a way that confronted preconceived notions of V&A and highlighted that the museum was also the first in the world to have a public restaurant.
Poster size: 75cm x 50cm.
Comes in chrome frame 80cm x 60cm.
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